Change4Life is a national campaign in England, led by Public Health England, which aims to help people make small changes to their lifestyle to improve their health and reduce their risk of developing serious health conditions. The campaign provides information and support on eating well, being active and taking control of weight. It also offers advice on quitting smoking and drinking less alcohol. Change4Life works with a range of partners, including local councils, health professionals and voluntary organisations, to deliver its message.
The campaign uses a variety of channels to reach its target audience, including television, radio and press advertising, as well as online and social media. It also uses more traditional methods such as face-to-face contact, leaflets and posters. Change4Life has a website which provides information and resources on the campaign’s key messages. The website also includes a tool which allows users to calculate their Body Mass Index (BMI) and find out whether they are a healthy weight.
In order to evaluate the impact of the campaign, Change4Life monitors a number of indicators of health. These include levels of obesity, physical activity and smoking, as well as measures of diet, such as the amount of fruit and vegetables people eat. Change4Life also uses surveys to ask people about their knowledge, attitudes and behaviours in relation to the campaign’s key messages.
The evaluation of Change4Life has shown that the campaign has had a positive impact on levels of obesity, physical activity and diet. The campaign has also been successful in increasing people’s knowledge of the health risks associated with being overweight and inactive, and in changing people’s attitudes towards these risks. However, the evaluation has also identified some areas where the campaign could be improved, such as increasing the number of people who are aware of the campaign and its messages.
Change4Life is an important part of the government’s strategy to tackle obesity and improve the nation’s health. The campaign is making a difference to the health of the nation and will continue to do so in the years to come.